Wizarding World (website)



Pottermore is an official Harry Potter website made by J. K. Rowling. It was a joint venture of J. K. Rowling and Sony and offers an experience focusing on the reading of the Harry Potter series with interactive features, new information from Rowling's extensive collection of notes (over 18,000 words), and eBook editions of the stories available for purchase for the first time. Rowling has also discussed a new addition to the Harry Potter series. One million people received a chance to preview the site before its general launch in early April 2012. It was opened for the public 14 April 2012. Pottermore is currently available to all people, and from the first chapter of Philosopher's Stone through the beginning of Half Blood Prince.

Announcement and unveiling
"I'm thrilled to say I'm now in a position to give you something unique. An online reading experience unlike any other. It's called Pottermore. It's the same story but a few crucial additions; the most important one is you."

- J. K. Rowling's announcement on 23 June, 2011.

As a teaser for what was then a mystery announcement, a challenge was set up on 15 June 2011. Fans had to use coordinates revealed among ten Harry Potter fan sites to piece together a word that would be the subject of her announcement. A while after all the letters (E-T-O-T-O-P-E-R-R-M) were revealed, Pottermore.com was launched with a "coming soon" message and Rowling's signature. An official Twitter account was also created. By the next day, a new YouTube account titled, "J. K. Rowling Announces," was revealed to show a countdown which noted the official unveiling of Pottermore's nature was take to place on 23 June 2011.

Initially, fans were told only that Pottermore was not another book. A representative of Rowling told The Guardian on 16 June 2011, "All we can say is that Pottermore is the name of J.K. Rowling's new project. It will be announced soon, and it is not a new book." Many fans guessed it was either an online game, a new fan site, or a digital encyclopedia. All three of those guesses were correct. Some fan sites reportedly had access to a sneak preview of Pottermore and, while jokingly added that they had made "an unbreakable vow concerning its secrecy," they reported it is "breathtaking in scope, detail, and sheer beauty" and "perfect."

On 23 June, J. K. Rowling made an announcement via her YouTube account to inform fans of the nature of the website: "Pottermore will be the place where fans of any age can share, participate in, and rediscover the stories. It will also be the exclusive place to purchase digital audio books and, for the first time, e-books of the Harry Potter series." Rowling also said that Pottermore would be open for everyone from October, 2011, though this opening date was later delayed. It was later announced that Pottermore would be open for everyone in early April, 2012 On 1 April, 2012 a sneak peek video was shown on Pottermore's homepage and Youtube.

Beta testers
Between 31 July and 6 August, there was a Magical Quill challenge, a competition in which fans had to solve a clue revealed on the main site, add the answer to the end of a special web address, and then locate the Quill on the site they are taken to. Once locating the Quill, fans were taken to a registration page for Pottermore. Approximately 1 million fans were given access through this promotion (about 143,000 a day). After each day's quota was filled, the clue was removed and replaced with a message indicating that registration had closed. Those who managed to find the Magical Quill and register received an email with a validation link that they must follow within 48 hours. Upon clicking the validation link, they became eligible for early access to Pottermore. Those granted early access eventually received a welcome email that allowed them to access Pottermore. Not all early testers received this email at the same time.

The Magical Quill challenge was open for seven days, from 31 July to 6 August, hence the tag-line "7 books, 7 days, 7 chances," but closed as soon as each day's spots were filled. Each day, a new clue was revealed on the main page. Each day's clue corresponded to a different book (e.g. day 1's clue relates to book 1, day 2's clue relates to book 2, and so on). The first three clues were more difficult than the last four.

Access to Pottermore for the early testers chosen was not instantaneous. Due to the number of people seeking to register, fans may have had to wait several weeks before receiving the welcome email allowing them such access.

When all the early entry places were filled, the Magic Quill links were withdrawn. Fans were still able to join the email list on the homepage, but were not able to fully register or enter until Pottermore opened to all in April 2012.

On 8 August, the ability to login to Pottermore was removed. Even those who registered during the promotion (and had been logged in previously with 'keep me logged in') were logged out. On 10 August, users began receiving emails confirming that they have been selected for early entry for Pottermore. The activation time was mid-August until late September.

On 15 August, the ability to login to Pottermore was available once again and the beta period began for users who had received their welcome emails that day.

On 26 August for 5 hours, Wizard Duelling was available.

On 28 September, the site was unavailable for updating, and it was also revealed on the Pottermore Insider that all of the one million beta-tester welcome emails have finally been sent out.

On 5 November, the site was still in beta mode, and the ability to log in was complete, but usernames and passwords were limited and registration was closed.

On 13 December, Wizard Duelling was once again available.

Universal opening
Everyone, including those who missed the early registration period and/or were not picked as Beta testers, are now able to register. Registration will not give immediate access. Instead, those who register will be sent an e-mail when their account is enabled, based on order of registration and demand. The Pottermore Shop, featuring eBooks and digital audiobooks, opened 27 March, 2012, based on the first priority of "opening Pottermore to as many people as possible and making the experience as good as it can be." Originally it was announced that general registration would be opened to the public sometime around the end of October. On October 28, 2011, an announcement was made that the beta period was to be extended "so that we can make Pottermore the best experience it can be before it opens to everyone." No new date for general registration was announced for several months, only that "...we will open registration as soon as we can." However, on 8 March 2012, a release date of early April was announced, as well as an announcement that the site would be moving to "an entirely different platform setup" as an explanation of the extended beta period. On 14 April 2012, Pottermore ended the Beta period and was opened to all users for sign up. All pages, however, still displayed a "beta" link which all registered members could use to report problems they were experiencing with the site, up until the release of the final chapters of Harry Potter and the Prisoner of Azkaban on 31 July, 2013, which was accompanied by a major redesign of the site.

In April of 2014, approximately two years after the site's official release, Sony cancelled their partnership with Pottermore, leaving the site and related media to run as an independent venture.

Pottermore Insider
While the main interactive content of the site is only available to registered members, the Pottermore Insider is available to all visitors. This feature provides the latest updates on news related to the site, including technical issues and promotional material. From time to time, it also features a look inside the making of Pottermore, including a behind-the-scenes look at the design process for the Pottermore House crests, how Pottermore Moments are made, and more.

Pottermore Shop

Pottermore Shop is one of the features of Pottermore. It was launched in US and GB English on 27 March 2012. The Pottermore Shop launched soon after in French, Italian, German and Italian languages on 24 April 2012. In August 2013, they launched in Danish, Dutch, Polish, Portuguese, and Brazilian Portuguese, and Swedish.

The Pottermore Shop is the only place where Harry Potter eBook and digital audio books are available to purchase. As such, Pottermore has established certain prices for particular:

E-books

 * Harry Potter and the Philosopher's Stone - £4.99 ($7.99)
 * Harry Potter and the Chamber of Secrets - £4.99 ($7.99)
 * Harry Potter and the Prisoner of Azkaban - £4.99 ($7.99)
 * Harry Potter and the Goblet of Fire - £6.99 ($9.99)
 * Harry Potter and the Order of the Phoenix - £6.99 ($9.99)
 * Harry Potter and the Half-Blood Prince -£6.99 ($9.99)
 * Harry Potter and the Deathly Hallows - £6.99 ($9.99)

While purchasing all seven volumes (e-books) there is a discount (-10%), and final price is £38.64 ($57.54).

Digital audio books

 * Harry Potter and the Philosopher's Stone - £17.99 ($29.99)
 * Harry Potter and the Chamber of Secrets - £17.99 ($29.99)
 * Harry Potter and the Prisoner of Azkaban - £17.99 ($29.99)
 * Harry Potter and the Goblet of Fire - £32.99 ($49.99)
 * Harry Potter and the Order of the Phoenix - £32.99 ($49.99)
 * Harry Potter and the Half-Blood Prince - £32.99 ($49.99)
 * Harry Potter and the Deathly Hallows - £32.99 ($49.99)

All seven volumes - £167.34 ($242.94) with the 10% discount if bought at once. Pottermore Shop eBooks are provided in EPUB format - the world's most popular and open eBook standard - and are compatible with the vast majority of computers and devices. In addition, the Harry Potter eBooks are available in Amazon Kindle formats for use by Amazon Kindle devices and apps.

Payment
EBooks and digital audio books can be bought from any country in the world. Certain editions are not available for sale in some countries, but there are always editions available to buy for oneself or as instant gifts in every country. Pottermore accept MasterCard, Visa, Carte Bleue, JCB (£ GBP at present), Maestro and Solo credit and debit cards at the Pottermore Shop. It does not accepted cheque or any other kind of payment at this time, although there will be added additional payment options in the future.

At present users can use £ GBP, € EUR and $ USD to buy eBooks and digital audio books from the Pottermore Shop.

Pottermore features
Users can move through the chapters and "follow" Harry Potter as well as collect items such as potion ingredients, books and Galleons, many of which earn them house points once they are sorted. Among other things, users are able to visit Diagon Alley, learn spells, duel other users and create potions. Students from different houses compete with each other for the House Cup by gaining house points mainly through duelling and potion-making. Since the public launch of Pottermore, the House Cup has been awarded four times.

Exploring Harry's story
Users of Pottermore can get through the chapters of each Harry Potter volume and explore its content. Every chapter is divided into Moments in which a user can find new characters, objects, creatures and places or, if there is such a possibility, read new information from J. K. Rowling. The user can move through the Moments by using the Story Navigator. There is also a short quote from the book depicting a main event that the Moment contains.

Upon the public launch, only the first book, Harry Potter and the Philosopher's Stone was ready to explore for users. Starting with Harry Potter and the Chamber of Secrets, the books have been released in batches of chapters. The first installment of Chamber of Secrets was launched in July 2012, concluding with the third installment, released at the end of October that year. The release of Prisoner of Azkaban was also scattered, with installment releases in December 2012 and April and July 2013, respectively. As of January 2014, the entirety of Philosopher's Stone, Chamber of Secrets, and Prisoner of Azkaban are now available, as well as Goblet of Fire up to chapter twenty.

On 25 January, 2014, the creative director of Pottermore, Tom Hodgson, appeared at the "A Celebration of Harry Potter" convention in Orlando, displaying an audio clip recorded by J. K. Rowling in which she gave "a mischievous and somewhat unexpected back-story to one of her most colourful Harry Potter characters", and revealed artwork from the next selection of chapters from book four.

On 25 June, 2014, it was announced via the Pottermore Insider that the final instalment of Harry Potter and the Goblet of Fire, consisting of chapters twenty-one to thirty-seven, would be made available shortly after the 2014 Quidditch World Cup, with Ravenclaws having twenty-four hours' early access due to having won the fifth House Cup. The early access began on 30 July, 2014, whilst other houses were able to explore the new moments on 31 July, 2014, Harry Potter's (and the author's) birthday; this was announced on 28 July, 2014.

Brewing potions
Pottermore gives users an opportunity to make their own potions in three different cauldrons (although only one can be used at a time) made of pewter, brass and copper, each making potions of increasing speed, with pewter the slowest and copper the fastest. Pewter cauldrons cost 15 Galleons, brass cauldrons cost 21 Galleons and copper cauldrons cost 25 Galleons. With ingredients bought in Diagon Alley, users can make six different potions, each of which rewards house points if completed, or does not if the potion fails. The potion can fail by adding the wrong amount of an ingredient, leaving it to brew for too long, not keeping the temperature within the range, crushing things too finely or not finely enough and causing the cauldron to explode.

The potions that can be made by users are situated in the following potion books:
 * Magical Drafts and Potions
 * Antidote to Common Poisons
 * Cure for Boils
 * Forgetfulness Potion
 * Herbicide
 * Sleeping Draught
 * Swelling Solution
 * Wideye or Awakening Potion
 * Moste Potente Potions
 * Polyjuice Potion (made in 2 parts)

Spells
Users of Pottermore are allowed to practise spells and later use them against other members in Wizard Duelling. The currently available spells are situated in following spellbooks:
 * The Standard Book of Spells, Grade 1
 * Fire-Making Spell
 * Levitation Charm
 * Unlocking Spell
 * The Dark Forces: A Guide to Self-Protection
 * Curse of Bogies
 * Knockback Jinx
 * Curses and Counter-Curses
 * Full Body-Bind
 * Jelly-Legs Curse
 * Leg-Locker Curse
 * Pimple Jinx
 * Stickfast Hex
 * Tickling Hex
 * Tongue-Tying Spell

Duelling
Pottermore gives users an opportunity to purchase a wand in Diagon Alley, hence each member of Pottermore has the ability to duel with other users. Each user can choose a spell to use against his or her opponent, and the winner is determined based on the rating of the spell casting. Users can practise against members belonging to the same House as themselves, but can only challenge members of other houses. The winner receives five points for the house, while the loser receives zero points.

House Points
The rules on Pottermore are the same as those in the books and the movies. If you break a rule, your house points will be lost (failure to brew a potion successfully results in loss of points sometimes) The only known ways to earn house points is to duel (above), successfully brew potions, and to find items on moments. Finding items will only be available after completing the second chapter of the first book. Galleons do not count.

The Seven Magical Quill clues
Below is a list of the riddles (a.k.a. "clues") involved in the Magical Quill promotion: On the first day, keying in the correct URL would redirect you to Sony USA's website, where a maroon screen reads 'Your journey begins here'. Click on it, and you will see a screen filled with floating feathers, but only one is the Magic Quill. It has an aura of luminous blue around it, and clicking on it will bring you to the registration site.
 * 1) The first riddle, based on PS undefined and unveiled 31 July at 9:00 am London time, was How many breeds of owls were featured on the Eeylops Owl Emporium sign? Multiply this number by 49. The answer is 245, as there are 5 owl breeds.
 * 2) The second riddle, based on and unveiled 1 August at 10:00 am London time, was: What is the number of the chapter in which Professor McGonagall cancels the Quidditch match between Gryffindor and Hufflepuff? Multiply this number by 42. The answer is 588, as this happens in Chapter 14.
 * 3) The third riddle, based on and unveiled 2 August at 11:00 am London time, was: In the Gryffindor versus Slytherin Quidditch match, in Harry's third year, how many points was Gryffindor leading by before Harry catches the Golden Snitch? Multiply this number by 35. The answer is 2100, as they led by 60 points.
 * 4) The fourth riddle, based on and unveiled 3 August at 3:30 pm London time, was: How many students take part in the Triwizard Tournament during Harry's fourth year? Multiply this number by 28. The answer is 112, as 4 students took part in the Triwizard Tournament in 1994.
 * 5) The fifth riddle, based on and unveiled 4 August at 6:00 pm London time, was: What is the house number of the Headquarters for The Order of the Phoenix in Grimmauld Place? Multiply this number by 21. The answer is 252, as the Headquarters was number 12, Grimmauld Place.
 * 6) The sixth riddle, based on and unveiled 5 August at 2:00 pm London time, was: How many chapters are there in Harry Potter and the Half-Blood Prince? Multiply this number by 14. The answer is 420, as there are 30 chapters.
 * 7) The seventh and final riddle, based on and unveiled 6 August at 1 am London time, was: How many Deathly Hallows are there? Multiply this number by 7. The answer is 21, as there are 3 Deathly Hallows.

On the second day, keying in the correct URL would redirect you to the Harry Potter and the Deathly Hallows: Part 2 photo gallery on the official Warner Bros. website. In the gallery a photo of the Magic Quill on a pink background was added. Clicking it would redirect you to the Pottermore registration page.

On the third day, keying in the correct URL would redirect you to guardian.co.uk, where the page has the article of Pottermore. Usually where the calendar is, the Magic Quill box filled its space. You had to move your mouse quickly from side to side to levitate the quill. After levitating the Magic Quill a "Congratulations" message would appear, and the ad box would slowly load a "Now begin your journey" link. Clicking the link redirected you to the Pottermore registration page.

On the fourth day, keying in the correct URL would redirect you right to the "Congratulations! You have found The Magical Quill" page on pottermore.com where you can register. Initially, the answer redirected to Sony's page selling Sony Blu-Ray players, Sony PlayStation 3s, and Harry Potter Merchandise, but there was no magical quill. This issue went on for a couple minutes until it was resolved by redirecting the URL to the registration page, skipping the search for the quill entirely.

On the fifth day, keying in the correct URL would redirect you to Scholastic's Harry Potter page. At the top, there was a banner ad for Pottermore. Floating feathers appeared, and the magical quill had an aura of luminous blue around it. Clicking the Magic Quill would give you a "Congratulations" message, and the ad box would slowly load a "Now begin your journey" link. Clicking the link redirected you to the Pottermore registration page.

On the sixth day, keying in the correct URL would redirect you to Universal's Wizarding World of Harry Potter. On the homepage (after the intro) there was the Magic Quill with an aura of luminous blue around it. Clicking the Magic Quill would give you a "Congratulations" message, and the ad box would load a "Now begin your journey" link. Clicking the link redirected you to the Pottermore registration page.

On the seventh day, keying in the correct URL would redirect you to Warner Brothers' Parseltongue Translator. On the homepage (after the intro), users had to select the Magic Quill from a selection of quills in an ad space. Clicking the Magic Quill would give you a "Congratulations" message, and the ad box would load a "Now begin your journey" link. Clicking the link redirected you to the Pottermore registration page.

Inaugural Pottermore House Cup
The inaugural Pottermore House Cup was awarded on Thursday, 5th July, 2012, to Slytherin.


 * 1) Slytherin with 74,290,864 points
 * 2) Gryffindor with 74,069,919 points
 * 3) Ravenclaw with 71,815,917 points
 * 4) Hufflepuff with 62,596,368 points

For winning, Slytherin was rewarded with a secret bonus - the ability to explore the first few Harry Potter and the Chamber of Secrets chapters on the site 24 hours ahead of the other houses users. Only students already in Slytherin at the time the House Cup was awarded received this bonus, a ruling likely added as a precaution against users attempting to register a new Slytherin account in order to gain access to the bonus. The Slytherins got to start exploring the first four chapters of Harry Potter and the Chamber of Secrets on 10th of July, 2012. Gryffindors, Ravenclaws and Hufflepuffs were able to start exploring it on 11th of July, 2012.

Second Pottermore House Cup
The second Pottermore House Cup was awarded on Wednesday, 21st November, 2012, to Gryffindor.


 * 1) Gryffindor with 48,538,348 points
 * 2) Slytherin with 48,495,275 points
 * 3) Hufflepuff with 48,438,276 points
 * 4) Ravenclaw with 45,455,773 points

For winning, Gryffindor were able to download beautiful artwork of their common room as wallpapers and screensaver for their electronic devices.

Third Pottermore House Cup
The third Pottermore House Cup was awarded on Thursday, 25th April, 2013, to Slytherin.


 * 1) Slytherin with 26,990,924 points
 * 2) Ravenclaw with 26,916,194 points
 * 3) Gryffindor with 26,740,444 points
 * 4) Hufflepuff with 26,715,401 points

For winning, Slytherin were given a Pottermore Badge that would only later be collectible on Pottermore.com.

Fourth Pottermore House Cup
The fourth Pottermore House Cup was awarded on Thursday, 12th September, 2013, to Hufflepuff.


 * 1) Hufflepuff with 24,915,860 points
 * 2) Slytherin with 24,865,783 points
 * 3) Gryffindor with 24,610,105 points
 * 4) Ravenclaw with 24,567,337 points

Hufflepuff house received 24 hours early access to the first instalment of Harry Potter and the Goblet of Fire. Hufflepuffs received a Pottermore.com Owl Notification to let them know when the early access would begin.

Fifth Pottermore House Cup
The fifth Pottermore House Cup was awarded on Sunday, 30th March, 2014, to Ravenclaw.
 * 1) Ravenclaw with 28,048,578 points
 * 2) Slytherin with 27,795,479 points
 * 3) Hufflepuff with 27,350,412 points
 * 4) Gryffindor with 27,299,570 points



Ravenclaw received twenty-four hours early access to the final instalment of Harry Potter and the Goblet of Fire on 30 July, 2014 and downloadable house art in addition to their early access.

Sixth Pottermore House Cup
The sixth Pottermore House Cup was awarded on Friday, 26th September, 2014 to Ravenclaw.


 * 1) Ravenclaw with 32,371,299 points
 * 2) Gryffindor with 32,279,991 points
 * 3) Hufflepuff with 32,259,036 points
 * 4) Slytherin with 31,926,625 points

PlayStation Home
In April 2013, Pottermore was integrated into PlayStation Home, a feature available to members of the PlayStation Network, accessible through the PlayStation 3 console. The feature introduced a new minigame called "Book Herding," as well as an expanded Duelling system and also allowed existing Pottermore users to link their accounts and collect new trading cards.



Behind the scenes

 * Pottermore offered parts of the Wonderbook experience for users to view through the Pottermore Insider; they could practise the Water-Making Spell, Fire-Making Spell and Revealing Charm   After completing each spell, users were able to download a certificate for their achievement.  It can be found here.
 * The date of the start of beta registration (31 July) is both J. K. Rowling's and Harry Potter's birthday.
 * Pottermore had been in development for two years since its incorporation in April 2009, however the Leaky Cauldron's Melissa Anelli has been involved with the project since October 2009.
 * Entertainment Weekly admitted with approval of the website and praised that the website was not just a marketing ploy to sell e-books and audiobooks, but a website that "will at least let you experience some of the fun of living in the world of Harry Potter."
 * Though it was stated that one million beta members would have the opportunity to preview the site, as of 15 April, 2012 (the day after the public opening), the site's Great Hall section listed around 850,000 students as being registered. A number of factors account for this, including members who "caught the magical quill" but later chose not to participate, and accounts that were reviewed following reported attempts to sell accounts for early access to the site.
 * On October 11, 2012, Rowling held a live webcast and answered fan questions, including one chosen from a poll on the Pottermore Insider. The chosen question was which Pottermore house she was sorted into. The answer was Hufflepuff House.
 * Pottermore was selected by the Time Magazine as one of its 50 Best Websites of 2012, one of six in its "Family and kids" category.
 * In the webcast Harry Potter: Beyond the Page, Rowling revealed that some material on Pottermore was written by her exclusively for the site and was not part of her original notes.

Notes and references
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