Diagon Alley

"Harry wished he had eight more eyes.... There were shops selling robes, shops selling telescopes and strange silver instruments Harry had never seen before, windows stacked with barrels of bat spleens and eels' eyes, tottering piles of spell books, quills, and rolls of parchment, potion bottles, globes of the moon...."

- Description of Harry Potter's first visit to Diagon Alley

Diagon Alley is a wizarding street and shopping area located in London, England behind a pub called the Leaky Cauldron. Inside the alley is an assortment of restaurants, shops, and other sights.

Location
Diagon Alley is accessible from Muggle London through the Leaky Cauldron, which is on Charing Cross Road. The Muggles who pass by the inn seem to be "quite unconscious" of its existence.

Access
"Welcome to Diagon Alley."

- Rubeus Hagrid to Harry Potter during Harry's first visit to Diagon Alley.

Diagon Alley can be accessed by tapping the correct brick in the wall behind the Leaky Cauldron (three up, two across), to reveal the archway into the alley. It can also be accessed by Floo powder and Apparition. There may be other entrances as well.

Community
Inside the Alley is an assortment of restaurants, shops, and other sights; some even have tables out front with colored umbrellas. Particularly during the days or weeks before school starts at Hogwarts, the location is packed with witches and wizards, though shops are open year-round as witches and wizards travel to the location for various goods. While the books include many school-supply locations, there are also many locations important to the wizarding world, such as Gringotts Wizarding Bank and Ollivander's Wand Shop, and is also the location of Weasleys' Wizard Wheezes, established by Fred and George Weasley shortly after leaving Hogwarts.

Important Locations
Eeylops Owl Emporium is a pet store located in Diagon Alley that sells owls. It sells a variety of breeds, including Screech, Barn, Tawny, Brown, and Snowy. Florean Fortescue's Ice Cream Parlour is owned and operated by Florean Fortescue, and is located on Diagon Alley in London. Flourish and Blotts is the bookstore in Diagon Alley where most Hogwarts students purchase their schoolbooks. Gambol and Japes Wizarding Joke Shop is located in Diagon Alley. Gringotts Wizarding Bank is the only known bank of the wizarding world. It was created by the goblin Gringott. It is located in Diagon Alley and is owned and run by Goblins. In addition to storing money and valuables for wizards, one can go there to exchange Muggle money for wizarding money The Leaky Cauldron is a popular Wizarding pub in London. It is the entrance to Diagon Alley. A robe store located in Diagon Alley. Located in Diagon Alley, it one of the shops where students buy there pets. A book store.
 * Eeylops Owl Emporium
 * Florean Fortescue's Ice Cream Parlour
 * Flourish and Blotts
 * Gambol and Japes Wizarding Joke Shop
 * Gringotts Wizarding Bank
 * The Leaky Cauldron
 * Madam Malkin's Robes for All Occasions
 * Magical Menagerie
 * Obscurus Books
 * Office of the Daily Prophet
 * Ollivander's Wand Shop
 * Pottidge's Cauldron shop
 * Quality Quidditch Supplies
 * Slug & Jiggers Apothecary
 * Twilfitt and Tatting's
 * Weasleys' Wizarding Wheezes
 * Whizz Hard Books

Behind the scenes

 * Diagon Alley is a play on the word "diagonally". When Harry mispronounced the name, he landed diagonally, in a fireplace in nearby Knockturn Alley.

Notes and references
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