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Harry Potter: "Florean used to give me free ice creams. What's happened to him?"
Bill Weasley: "Dragged off, by the look of his place."
— Discussion of Florean's disappearance[src]

Florean Fortescue (d. 1996) was a British wizard the owner of Florean Fortescue's Ice Cream Parlour in Diagon Alley. He was an expert on the subject of medieval witch-burnings.[2] In the summer of 1996 he was abducted[3] and later murdered by Lord Voldemort.[4]


"Harry didn’t have to do his homework under the blankets by flashlight anymore; now he could sit in the bright sunshine outside Florean Fortescue’s Ice Cream Parlor, finishing all his essays with occasional help from Florean Fortescue himself, who, apart from knowing a great deal about medieval witch burnings, gave Harry free sundaes every half an hour."
— How Florean helped Harry with his homework[src]

During the summer of 1993, when Harry Potter stayed at the Leaky Cauldron for a couple of weeks, Florean gave Harry free ice cream sundaes every half hour and helped him complete his History of Magic homework on the medieval witch-burnings which may mean that he did well in his History of Magic classes.[2]

In 1996, Florean was forcibly dragged away by Death Eaters, leaving his ice cream parlour a mess.[3] Florean knew information about the Elder Wand and the lost diadem of Rowena Ravenclaw, so Voldemort captured him, tortured and later murdered Fortescue.[1]

The reason for his kidnapping did not become public knowledge; Bill Weasley speculated that he might have done something to provoke the anger of the Death Eaters.[3]

Personality and traits

Fortescue was a good-natured and generous individual, given how he kindly gave Harry Potter free ice cream and helped him complete his History of Magic homework in 1993, while he was staying in Diagon Alley. He was also highly intelligent, as he had considerable knowledge of Medieval witch-burnings, which allowed him to share his knowledge of this subject with Harry Potter.[2] Furthermore, he seemed to be an opponent of Lord Voldemort and his Death Eaters,[3] meaning he was possibly a supporter of the Order of the Phoenix, although this is unconfirmed.

Magical abilities and skills

  • History of Magic: Fortescue was very well-versed and knowledgeable in magical history, as he had much knowledge of witch-burnings in the Middle Ages, which allowed him to educate Harry Potter on the subject to help him complete his homework.[2]
  • Business: Fortescue was evidently a skilled and accomplished businessman, as he successfully operated his own ice cream parlour in Diagon Alley for several years, and presumably earned a comfortable living from it.[2]

Behind the scenes

Florean Fortescue as a LEGO mini-figure

  • Florean was related to former Hogwarts Headmaster Dexter Fortescue.
  • J. K. Rowling has revealed that she originally intended to include in the books a subplot involving the Elder Wand that would explain the circumstances of Florean's disappearance, but that she decided to cut it, as she felt it was "not really leading anywhere."
  • She promised to include more information on Florean's death in the Encyclopaedia she planned to write in the future, though the encyclopaedia was never published; rather, Pottermore provided this information. Additionally, she stated that she did not want Florean to die, as she became rather attached to his character after her closest friend married a man with the same first name. She revealed that Florean was murdered regarding information about ancient magic.[4]

Rowling's comments

"Florean is a descendant of Dexter, and I originally planned Florean to be the conduit for clues that I needed to give Harry during his quest for the Hallows, which is why I established an acquaintance fairly early on. At this stage, I imagined the historically-minded Florean might have a smattering of information on matters as diverse as the Elder Wand and the diadem of Ravenclaw, the information having been passed down in the Fortescue family from their august ancestor. As I worked my way nearer to the point where such information would become necessary, I caused Florean to be kidnapped, intending him to be found or rescued by Harry and his friends.

The problem was that when I came to write the key parts of Deathly Hallows I decided that Phineas Nigellus Black was a much more satisfactory means of conveying clues. Florean's information on the diadem also felt redundant, as I could give the reader everything he or she needed by interviewing the Grey Lady. All in all, I seemed to have had him kidnapped and killed for no reason. He is not the first wizard whom Voldemort murdered because he knew too much (or too little), but he is the only one I feel guilty about because it was all my fault."


  • Fortescue's name may have been inspired by Sir Adrian Fortescue, a courtier at the court of King Henry VIII, who was condemned for treason without a trial for hostility to Henry VIII's church policies. He was beheaded at the Tower of London in 1539.
  • His name also may have been inspired by Hugh Fortescue, 2nd Earl Fortescue, a statue of whom resides outside Exeter castle. As Rowling went to university in this city, she might have likely come across it. The castle is the site of the last three trials and executions of suspected witchcraft in England, potentially explaining Florean's expert knowledge of such issues.
  • Based on the December 2014 information provided about Florean Fortescue on Pottermore, his last name is more likely to have been influenced by John Fortescue, who wrote for the instruction of Prince Edward of Lancaster, Prince of Wales, in the time of the War of the Roses (15th century). Prince Edward died in battle at the age of 17. We know now, through Rowling's new writings found on Pottermore, that Florean Fortescue was intended to be the one to instruct Harry about various points of wizarding history (i.e.: the elder wand & the Ravenclaw diadem). Rowling calls him "historically minded."
  • Given the above, it is also possible that Florean Fortescue, being "historically minded", may have been based off of Adrian Fortescue (1874 - 1923), a direct descendant of the aforementioned Sir Adrian Fortescue. "Father" Adrian Fortescue was English Roman Catholic priest who was an influential liturgist, artist, calligrapher, composer, polyglot, amateur photographer, Byzantine scholar, and adventurer. With his love of history, and skill with languages, Fortescue devoted much study to the origin and history of the Eastern Churches, both Catholic and Orthodox. Fortescue was also an artist of considerable talent, especially with watercolour painting, drawing, and calligraphy. He was also a recognised authority on heraldry, and his own designs were widely admired in his day. At the time of his death, Fortescue was Professor of Church History at St Edmund's College, Ware, the oldest Catholic school in England. Buried in the same cemetery as Fortescue - Letchworth Cemetery - is William Henry Gaunt, an English transport engineer.


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Notes and references

Diagon Alley North Side

Apothecary · Bats! Bats! Bats! · Belcher's Bottled Beers · Bernie Balls Fireworks · Blinkhorn's workshop · Boogermongers · Brigg's Brooms · Bufo's · Caput Mortuum · Creepy Scrawlers Stationers · Crispa Culpepper's Drugs & Preparations · Eeylops Owl Emporium · Flail & Hyde Furriers · Florean Fortescue's Ice Cream Parlour · Flourish and Blotts · Gaberlunzie Garments · Grandma Gramercy's Grandiloquent Gramophones · Gringotts Wizarding Bank · The Harpy's Bazaar · Herbert's Sherbets · Janus Galloglass · Krakens · Leaky Cauldron (1 Diagon Alley) · Madam Malkin's Robes for All Occasions · The Magic Lantern · Magical Menagerie · Mandrake Mufflers · Marcus Minucius Myomancer · Mourning & Starr Armourers · Mr Milvus Grizedale, Kitemaker · Mr Trismus, Mouth Magician · Mulligrubs Materia Medica · Nell's Bells · Nollikins for Scrolls & Skins · Noltie's Botanical Novelties · Oldknowe Books · Pettichaps · Potage's Cauldron Shop · Praedico Predico · Quality Quidditch Supplies · Shrew & Scold's Bridal Wear · S. Starling · Tangle & Noils Wigmakers & Perruquiers · The Three Sheets · Tut's Nuts · Twinkle's Telescopes · Vietch's Leeches · What Larks! Songbird Specialists · Wiseacre's Wizarding Equipment

Known residents, shop owners and employees

Blinkhorn · Belcher · Bufo · Crookshanks (formerly) · Eeylops Owl Emporium female employee · Eeylops Owl Emporium male employee · Florean Fortescue (deceased) · Flourish and Blotts manager · Hedwig (formerly; deceased) · Madam Malkin · Noltie · Madam Potage · Magical Menagerie salesman · Magical Menagerie saleswoman · Milvus Grizedale · Marcus Minucius · Trismus · Tut · Twinkle · Vietch · Wiseacre's Wizarding Equipment employee