Gladrags Wizardwear

Gladrags Wizardwear
Location information
Location	Hogsmeade, Scotland, Great Britain London, England, Great Britain Paris, France
Owner(s)	Gladrags Wizardwear Group Ltd. Augustus Hill (1890s) Soleil le Marveillus (2010s)

"245 years dressing the Elegant Wizard"

— Coupon for Gladrags Wizardwear in the Daily Prophet

Gladrags Wizardwear was a clothing store that was founded in 1750 and run by Gladrags Wizardwear Group Ltd., with branches in London, Paris and Hogsmeade. It was full of quirky merchandise and appeared to specialise in strange and unusual socks.

History

Early history

The unidentified student talking to Augustus Hill

In the early 1890s, Augustus Hill was the shopkeeper of the Hogsmeade branch and Otto Dibble was his associate. Augustus was a relentless and very positive salesman who could make unflattering attire sound good. On 2 September 1890, Augustus called out to an unidentified student and their friend (Natsai Onai or Sebastian Sallow) after they defeated an armoured troll. The friend went to speak with him in the shop, and the student later joined. Later in the school year, the student also talked to Otto outside the shop about Theophilus Harlow's blackmail.

"[Harry, Ron and Hermione] went into Gladrags Wizardwear to buy a present for Dobby, where they had fun selecting the most lurid socks they could find, including a pair patterned with flashing gold and silver stars, and another that screamed loudly when they became too smelly."

— The trio visiting the shop

Gladrags took out a large billboard-size advertisement at the final of the 1994 Quidditch World Cup, on 15 August.

A Gladrags coupon on the Daily Prophet

On 6 March 1995, Harry Potter, Ronald Weasley and Hermione Granger visited the Hogsmeade branch of Gladrags to buy some novelty socks for Dobby's present.

On 14 January 1996, there was a 75% off coupon for Gladrags in the Daily Prophet.

21st century

Cassandra and an unidentified student at Gladrags

Cassandra Vole did volunteer work at Gladrags when she was a student at Hogwarts in the 21st century. By December 2010, the owner of Gladrags Wizardwear was Soleil le Marveillus. There was also a small shop, Fickle Fabrics, operating within Gladrags. Soleil went on holiday with its owner, Potentia Fickle, and left Alice in charge of Gladrags.

Known employees

Wizard(s)	Time of employment	Notes
Augustus Hill	Some time before the 1890–1891 school year - Unknown	The proprietor of the shop during the 1890–1891 school year
Otto Dibble	Some time before the 1890–1891 school year - Unknown	The assistant in the shop, he worked under Augustus and later eloped with Augustus's daughter, Rosie Hill
Andre Egwu	Some time after the end of the 1990–1991 school year and the start of the 1991–1992 school year - Unknown	Worked as an assistant in the store immediately after leaving Hogwarts
Cassandra Vole	During the 21st century	Volunteered at the shop during her time off from school
Soleil le Marveillus	During the 21st century	The owner of the shop during the 2010s
Alice	During the 21st century	Fickle Fabrics's employee, temporarily managing the shop during the 2010 Christmas holidays

Clothing sold

• Ever-clean underpants
• Girth-veiling shirts
• Instant Warming Socks
• Levitation socks

Behind the scenes

• Gladrags is a slang term for clothing purchased vintage or from a consignment shop.
• Handbags and Gladrags was the name of a 1967 song written by Mike d'Abo, who was at the time the lead singer for Manfred Mann.
• There is a magazine based out of India called Gladrags, which focuses on the modelling industry and the Ms. India contest.
• Gladrags is also the name of a company that specialises in organic cloth feminine products.

Appearances

• Harry Potter and the Goblet of Fire (First appearance)
• Harry Potter and the Order of the Phoenix (film) (Mentioned on the Daily Prophet)
• The Wizarding World of Harry Potter
• Harry Potter: Hogwarts Mystery (Mentioned only)
• Harry Potter: Magic Awakened
• Hogwarts Legacy
• The Art of Harry Potter: Mini Book of Graphic Design