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"245 years dressing the Elegant Wizard"
— Coupon for Gladrags Wizardwear in the Daily Prophet[src]

Gladrags Wizardwear was a clothing store that was founded in 1750[3] and run by Gladrags Wizardwear Group Ltd., with branches in London, Paris and Hogsmeade.[4] It was full of quirky merchandise and appeared to specialise in strange and unusual socks.[5]

History[]

Early history[]

Player talking to Augustus Hill HL

The unidentified student talking to Augustus Hill

In the early 1890s, Augustus Hill was the shopkeeper of the Hogsmeade branch[1] and Otto Dibble was his associate.[6] Augustus was a relentless and very positive salesman who could make unflattering attire sound good.[1] On 2 September 1890, Augustus called out to an unidentified student and their friend (Natsai Onai or Sebastian Sallow) after they defeated an armoured troll. The friend went to speak with him in the shop, and the student later joined.[7] Later in the school year, the student also talked to Otto outside the shop about Theophilus Harlow's blackmail.[6]

"[Harry, Ron and Hermione] went into Gladrags Wizardwear to buy a present for Dobby, where they had fun selecting the most lurid socks they could find, including a pair patterned with flashing gold and silver stars, and another that screamed loudly when they became too smelly."
— The trio visiting the shop[src]

Gladrags took out a large billboard-size advertisement at the final of the 1994 Quidditch World Cup, on 15 August.[4]

Gladrags Daily Prophet

A Gladrags coupon on the Daily Prophet

On 6 March 1995, Harry Potter, Ronald Weasley and Hermione Granger visited the Hogsmeade branch of Gladrags to buy some novelty socks for Dobby's present.[5]

On 14 January 1996, there was a 75% off coupon for Gladrags in the Daily Prophet.[3]

21st century[]

Cassandra and player at Gladrags Wizardwear MA

Cassandra and an unidentified student at Gladrags

Cassandra Vole did volunteer work at Gladrags when she was a student at Hogwarts in the 21st century.[2] By December 2010, the owner of Gladrags Wizardwear was Soleil le Marveillus. There was also a small shop, Fickle Fabrics, operating within Gladrags. Soleil went on holiday with its owner, Potentia Fickle, and left Alice in charge of Gladrags.[8]

Known employees[]

Wizard(s) Time of employment Notes
Augustus Hill Some time before the 1890–1891 school year - Unknown The proprietor of the shop during the 1890–1891 school year
Otto Dibble Some time before the 1890–1891 school year - Unknown The assistant in the shop, he worked under Augustus and later eloped with Augustus's daughter, Rosie Hill
Andre Egwu Some time after the end of the 1990–1991 school year and the start of the 1991–1992 school year - Unknown Worked as an assistant in the store immediately after leaving Hogwarts
Cassandra Vole During the 21st century Volunteered at the shop during her time off from school
Soleil le Marveillus During the 21st century The owner of the shop during the 2010s
Alice During the 21st century Fickle Fabrics's employee, temporarily managing the shop during the 2010 Christmas holidays

Clothing sold[]

Behind the scenes[]

  • Gladrags is a slang term for clothing purchased vintage or from a consignment shop.
  • Handbags and Gladrags was the name of a 1967 song written by Mike d'Abo, who was at the time the lead singer for Manfred Mann.
  • There is a magazine based out of India called Gladrags, which focuses on the modelling industry and the Ms. India contest.
  • Gladrags is also the name of a company that specialises in organic cloth feminine products.

Appearances[]

Notes and references[]

  1. 1.0 1.1 1.2 The Art and Making of Hogwarts Legacy (see this image)
  2. 2.0 2.1 Harry Potter: Magic Awakened
  3. 3.0 3.1 Harry Potter and the Order of the Phoenix (film)
  4. 4.0 4.1 Harry Potter and the Goblet of Fire, Chapter 8 (The Quidditch World Cup)
  5. 5.0 5.1 Harry Potter and the Goblet of Fire, Chapter 27 (Padfoot Returns)
  6. 6.0 6.1 Hogwarts Legacy, Relationship Quest "A Basis for Blackmail" (see this video)
  7. Hogwarts Legacy, Main Quest "Welcome to Hogsmeade"
  8. Harry Potter: Magic Awakened, Where's Wolf
  9. 9.0 9.1 9.2 9.3 Harry Potter: Magic Awakened, Where's Wolf, Time-Limited Tasks: Gladrags Wizardwear
Hogsmeade
Hogsmeade WW logo
Scotland, Great Britain
Founder: Hengist of Woodcroft
Shops and other businesses
Baby Witch · Batworthy Junk · Bewildering Blooms · Bingle & Blatch · Brews and Stews Café · Brood and Peck · Ceridwen's Cauldrons · Dervish and Banges · Dogweed and Deathcap · Dominic Maestro's Music Shop · Fickle Fabrics · Flutes and Lutes · Gladrags Wizardwear · The Haunted Hogsmeade Shop · Hayden family shop · Hog's Head Inn · Hogsmeade Post Office · Honeydukes · J. Pippin's Potions · Madam Puddifoot's Tea Shop · Madam Snelling's Tress Emporium · The Magic Neep · McBloom & McMuck · McHavelock's Wizarding Headgear · The Old Fool · Ollivanders · Pedrus Pridgeon · Pets & Familiars · Renka Rabblehauser's shop · Rosa Lee Teabag · Scribbulus Writing Implements · Scrivenshaft's Quill Shop · Spintwitches Sporting Needs · Steepley and Sons · Three Broomsticks Inn · Tomes and Scrolls · Vladimir Plot Plumbing Supplies · Wizarding hairdressing salon · Zonko's Joke Shop
Other locations
Cave near Hogsmeade · Elphinstone Urquart and Minerva McGonagall's Hogsmeade cottage · High Street · Hogsmeade Graveyard · Hogsmeade Station · Merge Publications · Office 323 · River by Hogsmeade · Rivers Edge · Road to Hogsmeade · Road to Hogwarts · Shrieking Shack · Silvanus Kettleburn's house · Spire Alley · Wizarding Wireless Network Headquarters
Known residents and shop employees
Alice · Garnuff · Gwendoline Babcocke · Gwendoline Babcocke's mother · Archibald Bennett · Bilton Bilmes · Thomas Brown · Otto Dibble · Aberforth Dumbledore · Andre Egwu · Employee of the Hogsmeade Post Office · Fastidio · Mopsy Fleabert · Ambrosius Flume · Mrs Flume · Greebly · Beatrice Green · Corey Hayden's parents · Augustus Hill · Hogsmeade street sweeper · Hogsmeade town crier · Horace · Hrithvi · Betty Huxley · Richard Jackdaw · Silvanus Kettleburn · Lucy Lanyon · Dominic Maestro · Soleil le Marveillus · Cassandra Mason · Cassandra Mason's tenants · Minerva McGonagall · McHavelock · Agnes Nutt · Penny (house-elf) · Agabus Philbert · Dulcibella Philbert · Gabbey · J. Pippin · Parry Pippin · Vladimir Plot · Puddifoot · Renka Rabblehauser · Olivia Redding · Patrick Redding · Rosmerta · Sirona Ryan · Scrivenshaft · Calliope Snelling · Perdita Strix · Timothy Teasdale · Yubert Thorne · Thaddeus Travers · Jasper Trout · Unidentified 19th-century Hogwarts student · Unidentified Ollivander's assistant · Unidentified shop assistant · Elphinstone Urquart · Waiter at the Three Broomsticks · Ethel Wigley · Albie Weekes · Wally Wimbles · Zonko · Zonko's shopkeeper
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