Hermione Granger: "You know, that really is extraordinary magic!"
Fred Weasley: "For that, Hermione, you can have one for free."
— Hermione's appreciative thoughts on the Daydream Charms[src]

The Patented Daydream Charm was a magical item created by Fred and George Weasley, sold at their shop Weasleys' Wizard Wheezes in Diagon Alley.[1]


Virtually undetectable, they were able to produce a very realistic daydream lasting for thirty minutes. Side effects of the product included drooling and/or dazed expression. They were not sold to customers under the age of sixteen,[1] and like all Weasleys' Wizard Wheezes products, they were strictly banned from Hogwarts School of Witchcraft and Wizardry by Caretaker Argus Filch.[2]


Hermione Granger found the product an extraordinary piece of magic,[1] which was saying something, considering that she once stated the only thing the twins knew was "flashy stuff that's no use to anyone."[3] For the compliment, Fred offered her one for free.[1] The colourful cover of the box Hermione was looking at showed a "handsome youth" and a "swooning girl" on a pirate ship.[1]

Behind the scenes


Notes and references

  1. 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 Harry Potter and the Half-Blood Prince, Chapter 6 (Draco's Detour)
  2. Harry Potter and the Half-Blood Prince, Chapter 8 (Snape Victorious)
  3. Harry Potter and the Order of the Phoenix, Chapter 17 (Educational Decree Number Twenty-Four)
  4. See this interview
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