It started in April 2012 as a joint venture by Rowling and Sony. It began with interactive features such as games and let the user follow each chapter of Harry Potter from the Philosopher's Stone to the ending of the Deathly Hallows. It placed users in their Hogwarts house and gave them a wand.
In 2016, Pottermore was remade and relaunched in the style of a blog. Focusing mainly on new writing from Rowling, news and special feature articles, it allows the user to make a more private profile where they are sorted in both their Hogwarts and Ilvermorny house. Pottermore also gives them a wand and tells them what Patronus they would have.
Since it began, Pottermore has posted some of Rowling's extensive collection of work with over 18,000 words. Pottermore also has a shop where eBook editions of the books were available for purchase for the first time. They have also created Pottermore Presents which has both new information and archived information that were taken down in the relaunch.
Before it opened, one million people received a chance to preview the site before its general launch in early April 2012. It was opened for the public on 14 April 2012. Pottermore was available to the general public for free up until it was rebranded in 2019 as Wizarding World.
Announcement and unveiling
As a teaser for what was then a mystery announcement, a challenge was set up on 15 June 2011. Fans had to use coordinates revealed among ten Harry Potter fan sites to piece together a word that would be the subject of her announcement.
When the letters (E-T-O-T-O-P-E-R-R-M) were revealed, Pottermore.com was launched with a "coming soon" message and Rowling's signature. An official Twitter account was also created. By the next day, a new YouTube account titled,  was revealed to show a countdown which noted that the official unveiling of Pottermore's nature would be on 23 June 2011.
Initially, fans were only told that Pottermore was not another book. A representative of Rowling told The Guardian on 16 June 2011, "All we can say is that Pottermore is the name of J.K. Rowling's new project. It will be announced soon, and it is not a new book." Many fans guessed it was either an online game, a new fan site, or a digital encyclopedia. All three of those guesses were correct.
Some fan sites reportedly had access to a sneak preview of Pottermore and, while jokingly added that they had made "an unbreakable vow concerning its secrecy," they reported it is "breathtaking in scope, detail, and sheer beauty" and "perfect."
On 23 June, J. K. Rowling made an announcement via her YouTube account to inform fans of the nature of the website: "Pottermore will be the place where fans of any age can share, participate in, and rediscover the stories. It will also be the exclusive place to purchase digital audio books and, for the first time, e-books of the Harry Potter series."
Rowling also said that Pottermore would be open for everyone from October, 2011, though this opening date was later delayed. It was later announced that Pottermore would be open for everyone in early April, 2012. On 1 April, 2012 a sneak peek video was shown on Pottermore's homepage and Youtube.
From 31 July and 6 August 2011, Pottermore held the Magical Quill Challenge. For seven days, fans had to try and to solve a new clue every day on the main site and then type it on the end of another URL. They then had to find the correct quill on the page which would give them early access to Pottermore.
On 8 August, everyone who were already given early access were unable to login to Pottermore. Even anyone who had been logged in previously and selected 'keep me logged in' were logged out. On 10 August, users began receiving emails confirming that they have been selected for early entry for Pottermore. The activation time was mid-August until late September.
On 15 August, everyone was able to login to Pottermore was again and the beta period began for users who had received their welcome emails that day.
On 26 August for 5 hours, Wizard Duelling was available.
On 5 November, the site was still in beta mode, and while everyone with early access were able to log in, registration was closed and usernames and passwords were limited.
On 13 December, Wizard Duelling was once again available.
Magical Quill Challenge
Between 31 July and 6 August, there was a Magical Quill challenge, a competition in which fans had to solve a clue revealed on the main site, add the answer to the end of a special web address, and then locate the Quill on the site they are taken to.
When they located the Quill, fans were taken to a registration page for Pottermore. Approximately 1 million fans were given access through this promotion (about 143,000 a day). When each day's quota was filled, the clue was removed and replaced with a message indicating that registration had closed.
Anyone who managed to find the Magical Quill and register received an email with a validation link that they must have followed within 48 hours. Upon clicking the validation link, they became eligible for early access to Pottermore.
They then eventually received a welcome email that allowed them to access Pottermore. Pottermore sent them across a period of several weeks as interest was high.
When all the early entry places were filled, the Magic Quill links were withdrawn. Fans still could join the email list on the homepage, but could not fully register or enter until Pottermore opened to all in April 2012.
Pottermore gave the challenge the tag-line "7 books, 7 days, 7 chances". Each day's clue corresponded to a different book (e.g. day 1's clue relates to book 1, day 2's clue relates to book 2,and so on). The first three clues were more difficult than the last four.
On day one, the clue was based on Harry Potter and the Philosopher's Stone and unveiled 31 July at 9:00 am London time. The clue asked How many breeds of owls were featured on the Eeylops Owl Emporium sign? Multiply this number by 49. The answer is 245, as there are 5 owl breeds.
Typing in the correct URL would redirect you to Sony USA's website where a maroon screen read 'Your journey begins here'. When clicked on, the screen filled with floating feathers but only one was the Magic Quill. It had an aura of luminous blue around it, and clicking on it would take you to the registration site.
On the second day, the clue based on Harry Potter and the Chamber of Secrets that unveiled 1 August at 10:00 am London time, was: What is the number of the chapter in which Professor McGonagall cancels the Quidditch match between Gryffindor and Hufflepuff? Multiply this number by 42. The answer is 588, as this happens in Chapter 14.
Typing in the correct URL would redirect you to the Harry Potter and the Deathly Hallows: Part 2 photo gallery on the official Warner Bros. website. In the gallery a photo of the Magic Quill on a pink background was added. Clicking it would redirect you to the Pottermore registration page.
On the third day, the clue based on Harry Potter and the Prisoner of Azkaban and unveiled 2 August at 11:00 am London time, was: In the Gryffindor versus Slytherin Quidditch match, in Harry's third year, how many points was Gryffindor leading by before Harry catches the Golden Snitch? Multiply this number by 35. The answer is 2100, as they led by 60 points.
Typing in the correct URL would redirect you to guardian.co.uk, where the page has the article of Pottermore. Usually where the calendar is, the Magic Quill box filled its space. You had to move your mouse quickly from side to side to levitate the quill. After levitating the Magic Quill a "Congratulations" message would appear, and the ad box would slowly load a "Now begin your journey" link. Clicking the link redirected you to the Pottermore registration page.
On the fourth day, the clue based on Harry Potter and the Goblet of Fire and unveiled 3 August at 3:30 pm London time, was: How many students take part in the Triwizard Tournament during Harry's fourth year? Multiply this number by 28. The answer is 112, as 4 students took part in the Triwizard Tournament in 1994.
Typing in the correct URL would redirect you right to the "Congratulations! You have found The Magical Quill" page on pottermore.com where you can register. Initially, the answer redirected to Sony's page selling Sony Blu-Ray players, Sony PlayStation 3s, and Harry Potter Merchandise, but there was no magical quill. This issue went on for two minutes until it was resolved by redirecting the URL to the registration page, skipping the search for the quill entirely.
On the fifth day, the clue based on Harry Potter and the Order of the Phoenix and unveiled 4 August at 6:00 pm London time, was: What is the house number of the Headquarters for The Order of the Phoenix in Grimmauld Place? Multiply this number by 21. The answer is 252, as the Headquarters was number 12, Grimmauld Place.
Typing in the correct URL would redirect you to Scholastic's Harry Potter page. At the top, there was a banner ad for Pottermore. Floating feathers appeared, and the magical quill had an aura of luminous blue around it. Clicking the Magic Quill would give you a "Congratulations" message, and the ad box would slowly load a "Now begin your journey" link. Clicking the link redirected you to the Pottermore registration page.
On the sixth day, based on Harry Potter and the Half-Blood Prince and unveiled 5 August at 2:00 pm London time, was: How many chapters are there in Harry Potter and the Half-Blood Prince? Multiply this number by 14. The answer is 420, as there are 30 chapters.
Typing in the correct URL would redirect you to Universal's Wizarding World of Harry Potter. On the homepage (after the intro) there was the Magic Quill with an aura of luminous blue around it. Clicking the Magic Quill would give you a "Congratulations" message, and the ad box would load a "Now begin your journey" link. Clicking the link redirected you to the Pottermore registration page.
The seventh and final riddle, based on Harry Potter and the Deathly Hallows and unveiled 6 August at 1 am London time, was: How many Deathly Hallows are there? Multiply this number by 7. The answer is 21, as there are 3 Deathly Hallows.
Typing in the correct URL would redirect you to Warner Brothers' Parseltongue Translator. On the homepage (after the intro), users had to select the Magic Quill from a selection of quills in an ad space. Clicking the Magic Quill would give you a "Congratulations" message, and the ad box would load a "Now begin your journey" link. Clicking the link redirected you to the Pottermore registration page.
The Pottermore Shop, featuring eBooks and digital audiobooks, opened 27 March, 2012, based on the first priority of "opening Pottermore to as many people as possible and making the experience as good as it can be."
Originally it was announced that general registration would be opened to the public sometime around the end of October. On October 28, 2011, an announcement was made that the beta period was to be extended "so that we can make Pottermore the best experience it can be before it opens to everyone."
No new date for general registration was announced for several months, only that "...we will open registration as soon as we can." However, on 8 March 2012, a release date of early April was announced, as well as an announcement that the site would be moving to "an entirely different platform setup" as an explanation of the extended beta period.
On 14 April 2012, Pottermore ended the Beta period and was opened to everyone for sign up. All pages, however, still displayed a "beta" link which all registered members could use to report problems they were experiencing with the site, up until the release of the final chapters of Harry Potter and the Prisoner of Azkaban on 31 July, 2013, which was accompanied by a major redesign of the site.
In April of 2014, approximately two years after the site's official release, Sony cancelled their partnership with Pottermore, leaving the site and related media to run as an independent venture.
New phase of development
On 14 April, 2015, Pottermore announced they were entering a "new phase of development". They had decided that some features were "no longer properly serving the interests of our users" and were discontinued. The Pottermore Insider, the uploading of fan art, updating your status and the commenting section were deleted.
On 22 September, 2015, Pottermore was given a major redesign. Interactive features such as duelling, making potions and moments were deleted. They also elimated the need of a user account to access content, giving a more open exploration of content from the books and Rowling's writings.
However, they eventually brought back popular features that would need an account such as the Sorting Ceremony and obtaining a wand, as well as eventually adding a feature to learn one's Patronus.
On 28 January, 2016, the Sorting Hat was brought back, along with the wand ceremony. On 28 June, 2016, a Sorting ceremony for Ilvermorny School of Witchcraft and Wizardry was added in anticipation of the Fantastic Beasts and Where to Find Them film release.
On 22 September, 2016, the site unveiled a long-awaited feature - the ability for registered members to determine their Patronus Charm. This takes the form of a quiz of several questions, after which the member's patronus is revealed and added to their personal profile on the site. The quiz, which can only be taken once, is accompanied by graphics and sound and features a wide range of possible patronus animals.
In May 2017, Pottermore announced they would be holding the Wizarding World Book Club, starting in June, to celebrate twenty years since the publication of Harry Potter and the Philosopher's Stone. They aim to read a Harry Potter book each month and invite people to debate each book with them online, with a new theme for the topic each week.
On 12 March 2018, Pottermore unveiled a new look which incorporated the new Wizarding World logo.
Before the relaunch, the Pottermore Insider was the only thing available to every visitor besides the shop. They provided updates and news related to Pottermore such as technical issues and promotional material and featured a behind-the-scenes look inside the making of Pottermore. The Insider was discontinued on 14 April, 2015.
When Pottermore relaunched in 2016, the Insider returned as the Pottermore Correspondent. The Pottermore Correspondent is now in the style of a blog. They post the latest news about anything in the Harry Potter world. They cover special events and interviews and create fun feature articles.
The Pottermore Shop
The Pottermore Shop is one of the features of Pottermore. It was launched in US and Great British English on 27 March 2012. The Pottermore Shop launched soon after in French, Italian, German and Italian languages on 24 April 2012. In August 2013, it launched in Danish, Dutch, Polish, Portuguese, and Brazilian Portuguese, and Swedish.
The Pottermore Shop is the only place where Harry Potter eBook and digital audio books are available to purchase. As such, Pottermore has established certain prices:
- Harry Potter and the Philosopher's Stone - £4.99 ($7.99)
- Harry Potter and the Chamber of Secrets - £4.99 ($7.99)
- Harry Potter and the Prisoner of Azkaban - £4.99 ($7.99)
- Harry Potter and the Goblet of Fire - £6.99 ($9.99)
- Harry Potter and the Order of the Phoenix - £6.99 ($9.99)
- Harry Potter and the Half-Blood Prince -£6.99 ($9.99)
- Harry Potter and the Deathly Hallows - £6.99 ($9.99)
- Harry Potter: The Complete Collection - £41.93
- The Tales of Beedle the Bard - £4.99
- Quidditch Through the Ages - £2.99
- Harry Potter and the Cursed Child - Parts One and Two (Special Rehearsal Edition) - £9.99
- Pottermore Presents - £1.99 each
- Fantastic Beasts and Where to Find Them: The Original Screenplay - £8.99
- Hogwarts Library Fantastic Beasts and Where to Find Them - £5.99
While purchasing all seven volumes (e-books) there is a discount (-10%), and final price is £38.64 ($57.54).
In October 2015, Enhanced Editions of the 7 books were published exclusively on iBooks by Pottermore. Enhanced editions are said to include the full original text plus illustrations, animations and interactions as well as annotations written by J.K. Rowling to give you interesting insights into the world of Harry Potter.
Digital audio books
- Harry Potter and the Philosopher's Stone - £17.99 ($29.99)
- Harry Potter and the Chamber of Secrets - £17.99 ($29.99)
- Harry Potter and the Prisoner of Azkaban - £17.99 ($29.99)
- Harry Potter and the Goblet of Fire - £32.99 ($49.99)
- Harry Potter and the Order of the Phoenix - £32.99 ($49.99)
- Harry Potter and the Half-Blood Prince - £32.99 ($49.99)
- Harry Potter and the Deathly Hallows - £32.99 ($49.99)
All seven volumes - £167.34 ($242.94) with the 10% discount if bought at once.
Pottermore Shop eBooks are provided in EPUB format - the world's most popular and open eBook standard - and are compatible with the vast majority of computers and devices. In addition, the Harry Potter eBooks are available in Amazon Kindle formats for use by Amazon Kindle devices and apps.
EBooks and digital audio books can be bought from any country in the world. Certain editions are not available for sale in some countries, but there are always editions available to buy for oneself or as instant gifts in every country. Pottermore accept MasterCard, Visa, Carte Bleue, JCB (£ GBP at present), Maestro and Solo credit and debit cards at the Pottermore Shop. It does not accept cheque or any other kind of payment at this time, although there will be added additional payment options in the future.
At present users can use £ GBP, € EUR and $ USD to buy eBooks and digital audio books from the Pottermore Shop.
Pottermore's old features
In the old Pottermore, users could move through the chapters and "follow" Harry Potter as well as collect items such as potion ingredients, books and Galleons, many of which earned house points once they are sorted. Among other things, users were able to visit Diagon Alley, learn spells, duel other users and brew potions. Students from different houses competed with each other for the House Cup by gaining house points mainly through duelling and potion-making. Since the public launch of Pottermore, the House Cup has been awarded four times.
Exploring Harry's story
Users of Pottermore could get through the chapters of each Harry Potter volume and explore its content. Every chapter is divided into Moments in which a user could find new characters, objects, creatures and places or, if there was such a possibility, read new information from J. K. Rowling. The user could move through the Moments by using the Story Navigator. There was also a short quote from the book depicting a main event that the Moment contained.
Upon the public launch, only the first book, Harry Potter and the Philosopher's Stone was ready to explore for users. Starting with Harry Potter and the Chamber of Secrets, the books were released in batches of chapters. The first instalment of Chamber of Secrets was launched in July 2012, concluding with the third instalment, released at the end of October that year. The release of Prisoner of Azkaban was also scattered, with instalment releases in December 2012 and April and July 2013, respectively. As of May 2015, Philosopher's Stone to Half-Blood Prince were all released in full, and Deathly Hallows was said to be "coming shortly". Material from Deathly Hallows was released in full on 23 June, 2015.
On 25 January, 2014, the creative director of Pottermore, Tom Hodgson, appeared at the "A Celebration of Harry Potter" convention in Orlando, displaying an audio clip recorded by J. K. Rowling in which she gave "a mischievous and somewhat unexpected back-story to one of her most colourful Harry Potter characters", and revealed artwork from the next selection of chapters from Goblet of Fire.
On 25 June, 2014, it was announced via the Pottermore Insider that the final instalment of Harry Potter and the Goblet of Fire, consisting of chapters twenty-one to thirty-seven, would be made available shortly after the 2014 Quidditch World Cup, with Ravenclaws having twenty-four hours' early access due to having won the fifth House Cup. The early access began on 30 July, 2014, whilst other houses were able to explore the new moments on 31 July, 2014, Harry Potter's (and the author's) birthday; this was announced on 28 July, 2014.
Pottermore gave users an opportunity to make their own potions in three different cauldrons (although only one could be used at a time) made of pewter, brass and copper, each making potions of increasing speed, with pewter the slowest and copper the fastest. Pewter cauldrons cost 15 Galleons, brass cauldrons cost 21 Galleons and copper cauldrons cost 25 Galleons. With ingredients bought in Diagon Alley, users could make six different potions, each of which rewarded house points if completed, or did not if the potion failed. The potion could fail if the user added the wrong amount of an ingredient, left it to brew for too long, didn't keep the temperature within the range, crushed ingredients too finely or not finely enough, or caused the cauldron to explode.
The potions that can be made by users could be found in the following potion books (bought with in-game money):
- Magical Drafts and Potions
- Moste Potente Potions
- Polyjuice Potion (made in 2 parts)
- Book of Potions
Users of Pottermore were allowed to practise spells and later use them against other members in Wizard Duelling. The available spells could be found in the following spellbooks (bought with in-game money or found in Moments):
- The Standard Book of Spells, Grade 1
- The Dark Forces: A Guide to Self-Protection
- Curses and Counter-Curses
- The Standard Book of Spells, Grade 2
Pottermore gave users an opportunity to purchase a wand in Diagon Alley, hence each member of Pottermore had the ability to duel with other users. Each user chose a spell to use against his or her opponent, and the winner is determined based on the rating of the spell casting. Users can practise against members belonging to the same House as themselves, but can only challenge members of other houses. The winner receives five points for the house, while the loser receives zero points.
House Cup (Discontinued)
The House Cup was awarded every few months from July 2012 until September 2015. By duelling, making potions and finding things in moments, you could win points for your house. You could even lose points by failing to brew a potion properly.
The House Cup had a page where a banner was given to each house. The winners were given a special prize.
Inaugural Pottermore House Cup
The inaugural Pottermore House Cup was awarded on Thursday, 5th July, 2012, to Slytherin.
- Slytherin with 74,290,864 points
- Gryffindor with 74,069,919 points
- Ravenclaw with 71,815,917 points
- Hufflepuff with 62,596,368 points
For winning, Slytherin was rewarded with a secret bonus - the ability to explore the first few Harry Potter and the Chamber of Secrets chapters on the site 24 hours ahead of the other houses users. Only students already in Slytherin at the time the House Cup were awarded received this bonus, a ruling likely added as a precaution against users attempting to register a new Slytherin account in order to gain access to the bonus. The Slytherins got to start exploring the first four chapters of Harry Potter and the Chamber of Secrets on 10th of July, 2012. Gryffindors, Ravenclaws and Hufflepuffs were able to start exploring it on 11th of July, 2012.
Second Pottermore House Cup
The second Pottermore House Cup was awarded on Wednesday, 21st November, 2012, to Gryffindor.
- Gryffindor with 48,538,348 points
- Slytherin with 48,495,275 points
- Hufflepuff with 48,438,276 points
- Ravenclaw with 45,455,773 points
For winning, Gryffindor were able to download beautiful artwork of their common room as wallpapers and screensaver for their electronic devices.
Third Pottermore House Cup
The third Pottermore House Cup was awarded on Thursday, 25th April, 2013, to Slytherin.
- Slytherin with 26,990,924 points
- Ravenclaw with 26,916,194 points
- Gryffindor with 26,740,444 points
- Hufflepuff with 26,715,401 points
For winning, Slytherin were given a Pottermore Badge that would only later be collectible on Pottermore.com.
Fourth Pottermore House Cup
The fourth Pottermore House Cup was awarded on Thursday, 12th September, 2013, to Hufflepuff.
- Hufflepuff with 24,915,860 points
- Slytherin with 24,865,783 points
- Gryffindor with 24,610,105 points
- Ravenclaw with 24,567,337 points
Hufflepuff house received 24 hours early access to the first instalment of Harry Potter and the Goblet of Fire. Hufflepuffs received a Pottermore.com Owl Notification to let them know when the early access would begin.
Fifth Pottermore House Cup
- Ravenclaw with 28,048,578 points
- Slytherin with 27,795,479 points
- Hufflepuff with 27,350,412 points
- Gryffindor with 27,299,570 points
Ravenclaw received twenty-four hours early access to the final instalment of Harry Potter and the Goblet of Fire on 30 July, 2014 and downloadable house art in addition to their early access.
Sixth Pottermore House Cup
The sixth Pottermore House Cup was awarded on Friday, 26th September, 2014 to Ravenclaw.
- Ravenclaw with 32,371,299 points
- Gryffindor with 32,279,991 points
- Hufflepuff with 32,259,036 points
- Slytherin with 31,926,625 points
Seventh Pottermore House Cup
The seventh Pottermore House Cup was awarded on Friday, 22 May, 2015. The standings were thus:
- Slytherin with 52,652,850 points
- Hufflepuff with 50,109,456 points
- Ravenclaw with 49,775,819 points
- Gryffindor with 49,335,378 points
As a prize for Slytherin winning the Cup, an image was produced entitled "Famous Slytherins Through the Ages".
Eighth Pottermore House Cup
The eighth and final Pottermore House Cup was awarded on Wednesday, 9 September, 2015. The standings were thus:
- Hufflepuff with 26,796,774 points
- Slytherin with 26,564,159 points
- Ravenclaw with 23,712,525 points
- Gryffindor with 23,269,414 points
As a prize for Hufflepuff winning the Cup, an image was produced, titled "Famous Hufflepuffs Through The Ages".
In April 2013, Pottermore was integrated into PlayStation Home, a feature available to members of the PlayStation Network, accessible through the PlayStation 3 console. The feature introduced a new minigame called "Book Herding," as well as an expanded Duelling system and also allowed existing Pottermore users to link their accounts and collect new trading cards.
New Writing by J.K. Rowling
New Writing by J.K. Rowling is a main feature by Pottermore. Everything written for the feature is considered the highest level of canon. Originally, a lot of the writing could only be read by signing up for the old version of Pottermore. The writing would be unlocked in moments. However, when Pottermore was relaunched, a lot of the writing was lost until they started to upload them again. They can now be read without signing up.
Rowling created the Sorting Hat Quiz along with a welcome message for each house that have remained the same. The Ollivanders Bespoke Wand Selector has also remained the same. In 2016, the Ilvermorny Sorting Quiz and the Patronus Quiz were created as well.
The following is a list of every writing released through Pottermore that can still be read, sorted alphabetically -
The following is work posted by the old version of Pottermore that can no longer be read.
Pottermore used to have a Timeline of the Wizarding World which can no longer be found.
The writing for the 2014 Quidditch World Cup was a special feature. The following is listed by order they were posted -
DISASTROUS OPENING CEREMONY LEADS TO QUESTIONS ABOUT QUIDDITCH WORLD CUP SECURITY (12 April 2014)
- NORWAY VERSUS IVORY COAST (Sunday Prophet; 13 April 2014)
- NIGERIA VERSUS FIJI (14 May 2014)
- BRAZIL VERSUS HAITI (15 May 2014)
- USA VERSUS JAMAICA (16 May 2014)
- USA VERSUS JAMAICA (Evening Prophet; 16 May 2014
- LIECHTENSTEIN VERSUS CHAD (17 May 2014)
- LIECHTENSTEIN VERSUS CHAD (Sunday Prophet; 18 May 2014)
- LIECHTENSTEIN VERSUS CHAD (19 May 2014)
- BULGARIA VERSUS NEW ZEALAND (20 May 2014)
- JAPAN VERSUS POLAND (21 May 2014)
- WALES VERSUS GERMANY (22 May 2014)
- BRAZIL VERSUS WALES (4 June 2014)
- BULGARIA VERSUS NORWAY (6 June 2014)
- USA VERSUS LIECHTENSTEIN (8 June 2014)
- LATE BREAKING NEWS (8 June 2014)
- RETURN OF HANS THE AUGUREY (9 June 2014)
- JAPAN VERSUS NIGERIA (10 June 2014)
- PLACE YOUR BETS WITH LUDO BAGMAN (2 July 2014)
- USA VERSUS BRAZIL (4 July 2014)
- USA VERSUS BRAZIL (5 July 2014)
- BULGARIA VERSUS JAPAN (6 July 2014)
- DUMBLEDORE'S ARMY REUNITES AT QUIDDITCH WORLD CUP FINAL (8 July 2014)
- PLAY-OFF FOR THIRD PLACE (9 July 2014)
- QUIDDITCH WORLD CUP FINAL (11 July 2014)
Rowling also wrote book extracts for Hogwarts textbooks that could be read when needed in moments and when making potions and duelling -
- A Beginner's Guide to Transfiguration
- Book of Potions
- Curses and Counter-Curses
- Magical Drafts and Potions
- Moste Potente Potions
- One Thousand Magical Herbs and Fungi
- The Dark Forces: A Guide to Self-Protection
- The Standard Book of Spells, Grade 1
- The Standard Book of Spells, Grade 2
- The Standard Book of Spells, Grade 3
- Animal Ghosts of Britain by Mopsy Fleabert
- Jiggery Pokery and Hocus Pocus by Brian Gagwilde
- Xylomancy by Selina Sapworthy
Rowling also wrote fact files for some of the characters -
- Celestina Warbeck fact file
- Dementors fact file
- Dolores Umbridge fact file
- Draco Malfoy fact file
- Garrick Ollivander fact file
- Gilderoy Lockhart fact file
- Horace Slughorn fact file
- Minerva Mcgonagall fact file
- Professor Kettleburn fact file
- Quirinus Quirrell fact file
- Remus Lupin fact file
- Sybill Trelawney fact file
Behind the scenes
- Pottermore offered parts of the Wonderbook experience for users to view through the Pottermore Insider; they could practise the Water-Making Spell, Fire-Making Spell and Revealing Charm. After completing each spell, users were able to download a certificate for their achievement. It can be found here.
- The date of the start of beta registration (31 July) was both J. K. Rowling's and Harry Potter's birthday.
- Pottermore had been in development for two years since its incorporation in April 2009. The Leaky Cauldron's Melissa Anelli has been involved with the project since October 2009.
- Entertainment Weekly admitted with approval of the website and praised that the website was not just a marketing ploy to sell e-books and audiobooks, but a website that "will at least let you experience some of the fun of living in the world of Harry Potter."
- Though it was stated that one million beta members would have the opportunity to preview the site, as of 15 April, 2012 (the day after the public opening), the site's Great Hall section listed around 850,000 students as being registered. A number of factors account for this, including members who "caught the magical quill" but later chose not to participate, and accounts that were reviewed following reported attempts to sell accounts for early access to the site.
- On October 11, 2012, Rowling held a live webcast and answered fan questions, including one chosen from a poll on the Pottermore Insider. The chosen question was which Pottermore house she was sorted into. The answer was Gryffindor House.
- Pottermore was selected by the Time Magazine as one of its 50 Best Websites of 2012, one of six in its "Family and kids" category.
- In the webcast Harry Potter: Beyond the Page, Rowling revealed that some material on Pottermore was written by her exclusively for the site and was not part of her original notes.
- Pottermore on Twitter
- Pottermore Insider
- Pottermore on Facebook
- Pottermore Help
- Pottermore on Wikipedia
- Pottermore Wiki
Notes and references
- New Rowling mystery project spellbinds on Sydney Morning Herald
- J.K. Rowling's Pottermore reveal: Harry Potter e-books and more on Wired UK (Ars Technica)
- Secret Street View.com
- "Secret Street View results" on Hogwarts Radio
- "Pottermore" on Twitter
- Pottermore: New J.K. Rowling Site Sends Harry Potter Fans into a Frenzy at Yahoo! News
- "Pottermore: JK Rowling's next big thing" at HPANA
-  on YouTube
- "Making Pottermore even better" on Pottermore.com
- The Magical Quill Challenge: clues and solutions on Pottermore
- Pottermore: your experiences on Guardian.co.uk
- Pottermore: my quest to find the Magical Quill on Guardian.co.uk
- Harry Potter and the Muggle Quest for More on Publisher Weekly
- "Beta and Beyond" on Pottermore.com
- Pottermore Press Release (PDF) on Pottermore.com
- "Waiting for Pottermore" on Pottermore.com
- Pottermore concludes successful relationship with primary commercial partner Sony, Pottermore.com
- Pottermore site updates - accessed 14 April 2015
- Pottermore Terms & Conditions
- Pottermore Child Privacy & Safety Policy
- Mashable - Expecto new website
- Pottermore - Welcome to the New Pottermore
- My Pottermore - Patronus
- Wizarding World Book Club coming soon to Pottermore
- Pottermore - New logo marks an exciting year ahead for the Wizarding World
- J.K. Rowling's website starts selling Harry Potter e-books at Wall Street Journal
- Harry Potter eBooks and digital audio books now available! at Pottermore Insider
- Harry Potter eBooks at Pottermore Shop
- How Pottermore and Apple created the new Harry Potter Enhanced Editions on Pottermore
- Harry Potter digital audio books at Pottermore Shop
- Compatible devices and reading services (complete list of devices) at Pottermore Shop
- Payments, charges and refunds at Pottermore Shop
- Pottermore front page at Pottermore.com
- "Pottermore Presentation" on Pottermore News blog
- "Site Updates": Pottermore Insider
- "24 hours early access for Ravenclaws begins this Wednesday" at the Pottermore Insider
- "Congratulations Slytherin on Winning…" at Pottermore Insider
- "House pride week and the awarding of the fifth Pottermore House Cup will soon be taking place!" on Pottermore.com
- "Ravenclaw's prize as winners of the fifth Pottermore House Cup" on "Pottermore Insider"
- Pottermore - "Famous Slytherins Through the Ages
- IGN - Harry Potter Coming to PlayStation Home Through Pottermore
- See here
- Pottermore: first impressions of the new interactive Harry Potter site on Entertainment Weekly
- Pottermore Insider - Your Chance to Ask J.K. Rowling - The Results
- "J. K. Rowling Surprises Harry Potter fans on Live Global Webacast"
- The Leaky Cauldron - "Pottermore one of Times 50 Best Websites of 2012"
|J. K. Rowling's Harry Potter series|
|Philosopher's Stone||book||film||game||film soundtrack||game soundtrack|
|Chamber of Secrets||book||film||game||film soundtrack||game soundtrack|
|Prisoner of Azkaban||book||film||game||film soundtrack||game soundtrack|
|Goblet of Fire||book||film||game||film soundtrack||game soundtrack|
|Order of the Phoenix||book||film||game||film soundtrack||game soundtrack|
|Half-Blood Prince||book||film||game||film soundtrack||game soundtrack|
|Deathly Hallows||book||film 1||game 1||film soundtrack 1||game soundtrack 1|
|film 2||game 2||film soundtrack 2||game soundtrack 2|
|Fantastic Beasts film series|
|Fantastic Beasts and Where to Find Them||book||screenplay||film||soundtrack||game|
|The Crimes of Grindelwald||screenplay||film||soundtrack|
|The Secrets of Dumbledore||screenplay||film||soundtrack|
|Fantastic Beasts 4||film|
|Fantastic Beasts 5||film|