A promotional poster for this event
The Road to Hogwarts Sweepstakes was a contest sponsored by Warner Bros. to promote the opening of The Wizarding World of Harry Potter. The grand prize was a trip to Universal Orlando Resort during the grand opening of The Wizarding World of Harry Potter. Other prizes included various Noble Collection wands and other prop replicas, the video game adaptation of Harry Potter and the Half-Blood Prince on multiple gaming platforms, and Harry Potter and the Philosopher's Stone on DVD and Blu-Ray.