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Prior to their departure, they offered a discount for any [[Hogwarts School of Witchcraft and Wizardry|Hogwarts]] students who would swear to use their products to eliminate Umbridge.
 
Prior to their departure, they offered a discount for any [[Hogwarts School of Witchcraft and Wizardry|Hogwarts]] students who would swear to use their products to eliminate Umbridge.
   
[[Argus Filch]] banned all of [[Fred Weasley|Fred]] and [[George Weasley|George]]'s products from Hogwarts in [[1996]]. However, as no one paid much attention to things Filch banned, this had little effect. They opened a branch in [[Diagon Alley]] shortly after leaving Hogwarts in April [[1996]], employing a shop assistant named [[Verity]]. They also intended to buy [[Zonko's Joke Shop]] in [[Hogsmeade]] in order to extend their business. However, because of Hogwarts security being raised to the point that all Hogsmeade trips were cancelled, they saw no point to this. The twins were strict with their businesses, as they threatened a boy for attempted shoplifting and charged their younger brother Ron full price for all the products. However, they allowed Harry to take anything he wanted, free of charge, which was because of his being their investor. They also accepted patronage from [[Draco Malfoy]] (whom they hated), allowing him to buy [[Peruvian Instant Darkness Powder]], which he would use against [[Dumbledore's Army]] later, something Ron would resent the twins for. Their mother, despite not initially approving their dream, was glad to see they managed to make such success and joy in their career.
+
[[Argus Filch]] banned all of [[Fred Weasley|Fred]] and [[George Weasley|George]]'s products from Hogwarts in [[1996]]. However, as no one paid much attention to things Filch banned, this had little effect. They opened a branch in [[Diagon Alley]] shortly after leaving Hogwarts in April [[1996]], employing a shop assistant named [[Verity]]. They also intended to buy [[Zonko's Joke Shop]] in [[Hogsmeade]] in order to extend their business. However, because of Hogwarts security being raised to the point that all Hogsmeade trips were cancelled, they saw no point to this. However, they did start selling [[love potions]] by [[Owl Order]] disguised as [[cough potions]], as [[Argus Filch]] couldn’t recognise one [[potion]] from the other. The twins were strict with their businesses, as they threatened a boy for attempted shoplifting and charged their younger brother Ron full price for all the products. However, they allowed Harry to take anything he wanted, free of charge, which was because of his being their investor. They also accepted patronage from [[Draco Malfoy]] (whom they hated), allowing him to buy [[Peruvian Instant Darkness Powder]], which he would use against [[Dumbledore's Army]] later, something Ron would resent the twins for. Their mother, despite not initially approving their dream, was glad to see they managed to make such success and joy in their career.
   
 
Although much of their products were meant for fun and games, when the Ministry bought 500 [[Shield Hat]]s for staff protection, the twins decided to expand their products to a more serious line of [[Defence Against the Dark Arts]], as many bureaucratic employees could not cast so much as a decent [[Shield Charm]]. They also made a mockery of [[Tom Riddle|Lord Voldemort]] by placing one of their product's slogan on the front window: [[U-No-Poo]], which led their mother fear for their lives, but Ron to laugh.
 
Although much of their products were meant for fun and games, when the Ministry bought 500 [[Shield Hat]]s for staff protection, the twins decided to expand their products to a more serious line of [[Defence Against the Dark Arts]], as many bureaucratic employees could not cast so much as a decent [[Shield Charm]]. They also made a mockery of [[Tom Riddle|Lord Voldemort]] by placing one of their product's slogan on the front window: [[U-No-Poo]], which led their mother fear for their lives, but Ron to laugh.

Revision as of 16:42, 24 April 2018

"WHY ARE YOU WORRYING ABOUT YOU-KNOW-WHO?
YOU SHOULD BE WORRYING ABOUT U-NO-POO
THE CONSTIPATION SENSATION THAT'S GRIPPING THE NATION!
"
— Sign outside Weasleys' Wizard Wheezes[src]

Weasleys' Wizard Wheezes, also known as Weasley & Weasley[1], is a joke shop located at Number 93 Diagon Alley founded by Fred and George Weasley.

The shop contains practical joke objects, such as Extendable Ears, a Reusable HangmanSkiving Snackboxes, and Fred and George's special WonderWitch products, such as; Love Potions, Ten-Second Pimple Vanishers, and  Pygmy Puffs. There is also a section of Muggle Magic Tricks [HP6], which are said to do steady business, despite not being big sellers. The shop also sells a number of defensive magical objects. This establishment started out as an 'owl-post service' led by the twins from the Burrow, (later continued from Hogwarts), selling joke-products until the final shop was opened.

The shop was the Weasley twins' dream. The seed money for the shop was Harry Potter's Triwizard Tournament 1,000 galleon winnings.

History

Starting up

George Weasley: "Harry, you help yourself to anything you want, all right? No charge."
Harry Potter: "I can't do that!"
Fred Weasley: "You don't pay here... you gave us our start-up loan, we haven't forgotten. Take whatever you like, and just remember to tell people where you got it, if they ask."
— Fred and George, with Harry in 1996[src]
Tumblr ls5c1s1zVN1qbm32lo2 r1 250

Founders Fred Weasley and George Weasley standing in the main room of their shop

While still students at Hogwarts, Fred and George were inspired to develop a number of practical joke products. They initially developed these products in their room at The Burrow. Their initial efforts were sold as mail-order items using owl post. Their mother discovered the orders while cleaning their room one day. She didn't support their wild ambitions, considering that most of the products that they'd created were dangerous. She also wished them to get jobs in the Ministry of Magic, like their father. Even though she burned the orders, her twin sons still maintained their ambition to open a joke shop. To raise money for their shop they bet their life's savings with Ludo Bagman, on the outcome of the Quidditch World Cup. They won, but Bagman paid them off with Leprechaun gold, which vanished after a few hours, wiping out their savings and putting their dream in peril.

Luckily, the twins got the money for the shop from Harry Potter's un-wanted Triwizard Tournament winnings of 1,000 Galleons. Since Harry gave them their start-up loan, Fred and George allow him to help himself to whatever he wants free of charge.

Seventh year at Hogwarts

"We were thinking of buying Zonko's. A Hogsmeade branch, you know, but a fat lot of good it'll do us if you lot aren't allowed out at weekends to buy our stuff anymore..."
— Fred thinking of buying Zonko's[src]
Tumblr ls5c1s1zVN1qbm32lo5 250

The shop in 1996

During their last and unfinished year at Hogwarts, Fred and George tested many of their products on students, wishing to determine if everyone responded the same to their products. Gryffindor prefect Hermione Granger was not pleased.

After releasing their Weasleys' Wildfire Whiz-bangs and Portable Swamp on school grounds and defecting from Hogwarts in order to rebel against Dolores Umbridge's tyrannical rule, the twins set off to Diagon Alley to fulfil their dreams of opening a joke shop, with the winnings of the Triwizard Tournament that Harry Potter gave to them.

Tumblr n0ksyoWll91qetk8mo7 250

Fred and George Weasley's fireworks terrify Umbridge

Prior to their departure, they offered a discount for any Hogwarts students who would swear to use their products to eliminate Umbridge.

Argus Filch banned all of Fred and George's products from Hogwarts in 1996. However, as no one paid much attention to things Filch banned, this had little effect. They opened a branch in Diagon Alley shortly after leaving Hogwarts in April 1996, employing a shop assistant named Verity. They also intended to buy Zonko's Joke Shop in Hogsmeade in order to extend their business. However, because of Hogwarts security being raised to the point that all Hogsmeade trips were cancelled, they saw no point to this. However, they did start selling love potions by Owl Order disguised as cough potions, as Argus Filch couldn’t recognise one potion from the other. The twins were strict with their businesses, as they threatened a boy for attempted shoplifting and charged their younger brother Ron full price for all the products. However, they allowed Harry to take anything he wanted, free of charge, which was because of his being their investor. They also accepted patronage from Draco Malfoy (whom they hated), allowing him to buy Peruvian Instant Darkness Powder, which he would use against Dumbledore's Army later, something Ron would resent the twins for. Their mother, despite not initially approving their dream, was glad to see they managed to make such success and joy in their career.

Although much of their products were meant for fun and games, when the Ministry bought 500 Shield Hats for staff protection, the twins decided to expand their products to a more serious line of Defence Against the Dark Arts, as many bureaucratic employees could not cast so much as a decent Shield Charm. They also made a mockery of Lord Voldemort by placing one of their product's slogan on the front window: U-No-Poo, which led their mother fear for their lives, but Ron to laugh.

The Second Wizarding War

Book6Ch6

The inside trio, Ginny, and Mrs Weasley inside the shop

In the summer of 1997, the Death Eaters seized control of the British Ministry of Magic. In the spring of 1998, it was discovered that the Weasleys had been helping the fugitive Harry Potter, and the family went into hiding. Although forced to close the shop in Diagon Alley, Fred and George continued to sell their products via mail order while at their Aunt Muriel's. Fred and George both fought in the Battle of Hogwarts, where Fred was killed in an explosion whilst fighting alongside Percy Weasley.

After the War

George continued to operate the business after Fred's death, despite never fully getting over the loss of his twin.[2] Two years after Ron became an Auror he left the job, stating that he wanted to help his brother George with a shop he had always loved. Already a highly successful emporium, together they were able to successfully turn Weasley's Wizard Wheezes into an even more enormous money-spinner.[2]

Products

Fred Weasley: "That's three Galleons, nine Sickles, and a Knut. Cough up."
Ron Weasley: "I'm your brother!"
Fred Weasley: "And that's our stuff you're nicking."
— Fred and George won't cut Ron a deal on their products[src]

Known Joke products

Extendable Ears

An Extendable Ear

Explosive Enterprises

Fireworks

Weasleys' Wildfire Whiz-bangs

A Range of Fireworks. This group of fireworks included the original Weasleys' Wildfire Whiz-Bangs, as well as a variety of new and creative pyrotechnic products.

Muggle Magic

Muggle magic tricks/pranks - for "freaks like [their] dad", not a real money spinner.

Defence objects

WonderWitch

A line of Weasleys' Wizard Wheezes products designed and marketed for witches. The whole display is violently pink. Although they were soon banned from Hogwarts School of Witchcraft and Wizardry with the rest of the Weasley Wizard Wheezes products, they could be sent in disguised as ordinary perfume or other such bottled products such as cough potions as a part of the mail order service.

Love potion

Love potion

Sweets

Employees and associates

Uniform

  • All employees at Weasleys' Wizard Wheezes wear a magenta robe.

Location

  • The first official premises of Weasleys' Wizard Wheezes was at 93 Diagon Alley.
  • During 1997, the founders, Fred and George Weasley were known to be looking at buying Zonko's Joke Shop after it closed. However, due to various complications such as Fred's death and the return of Voldemort, it is unknown whether this purchase was actually made or not. It is assumed that it was purchased, as the business was highly successful after Voldemort's death. If this second location was purchased, Weasleys' Wizard Wheezes could also have a branch located in Hogsmeade.

Behind the scenes

  • Filch's ban on the store's products did not span to Pygmy Puffs, as Ginny Weasley takes her Pygmy Puff, Arnold, in to Hogwarts.
  • The Half-Blood Prince film's graphic designer, Eduardo Lima revealed that there are more than 300 names of products they had invented just for the film adaptation of "Weasleys' Wizard Wheezes".[3]
  • Because Harry did not give his Triwizard Winnings over to Fred and George onscreen in the film version of Harry Potter and the Goblet of Fire, it is not clear just how the Weasley twins were able to establish Weasleys' Wizard Wheezes in the first place in the film adaption of Harry Potter and the Half-Blood Prince.
  • The cash register used in the sixth film was bought off on eBay.[citation needed]
  • Despite the rebellious nature of some of these products, the twins were nevertheless subject to certain Ministry regulations.
  • Fred and George's latter skill with their shop was actually foreshadowed in the video game versions of the series.
    • In the PC/MAC version and console versions of the Philosopher's Stone the twins trade Harry Bertie Bott's Beans for Famous Wizard trading cards; the PS2, Xbox and Gamecube versions in particular they set up a shop in Gryffindor tower, which is only open at night in a secret bathroom (past a portrait with a password) that must be accessed by sneaking through the Study Room past Percy. The Game Boy versions had the boys setting up shop in Classroom 5B with two shops; Weasley Supplies Bargain Basement and Weasley Candy Emporium.
      • This is the only time in the games where the boys have two shops with individual names.
      • In the PS2/Xbox/Gamecube versions, there is also a chest that Harry can pay beans to for a random item, good or bad.
    • The PC/MAC version of Harry Potter and the Chamber of Secrets has the boys set up an economic system of merchants throughout the school, while the other console versions the location is the same as before (only the randomization chest is removed). In the GBC version it is a shop in Diagon Alley and not connected to the Weasleys in any way.
      • Ironically the boys would end up opening their own shop there four years latter.
    • In Harry Potter and the Prisoner of Azkaban the twins' shop somewhat differs; in the console versions, it is a similar bathroom on the sixth floor, only much larger with a challenge room beyond it for the Marauders' Map; while on the GBA version, it is instead a shop similar to the GBC games that can be accessed on the seventh floor instead. Their inventory has expanded significantly from the second game, including Cauldron Cakes, Pumpkin Pasties, Passwords for the portraits around the castle, and special Chocolate Frog Cards.
      • Most notably, at the back of the shop is a card with the wizard's image blocked out, which Fred and George promise to give Harry for free if he collects all other cards in the set. Collecting all of the Wizard cards unlocks Harry's own wizard card and opens the Bean Bonus Room with an unlimited timer. This is the only time in the series Fred and George have displayed the ability to access the room.

Appearances

Wiki
The Harry Potter Wiki has 249 images related to Weasleys' Wizard Wheezes.

Notes and references

London's wizarding quarter
England, Great Britain
Carkitt Market - Diagon Alley - Horizont Alley - Knockturn Alley
Diagon Alley
Shops

2nd Hand Brooms · Amanuensis Quills · Badeea Ali's uncle's tea shop · Bats! Bats! Bats! · Belcher's Bottled Beers · Bernie Balls Fireworks · Blinkhorn's workshop · Boogermongers · Boot and Shoemaker for Witches and Wizards · Brigg's Brooms · Bufo's · Broomstix · Broom Brakes Service · Broom Shop · Caput Mortuum · Cauldron Workshop · Cranville Quincey's Magical Junkshop · Creepy Scrawlers Stationers · Crispa Culpepper's Drugs & Preparations · Diagon Alley Arts Club · Diagon Alley cafés · The Diagon Dispensary · Eeylops Owl Emporium · Fine Enchanting Cauldrons · Flail & Hyde Furriers · Floo-Pow · Florean Fortescue's Ice Cream Parlour · Florist's stall · Flourish and Blotts · Gaberlunzie Garments · Gambol and Japes Wizarding Joke Shop · Grandma Gramercy's Grandiloquent Gramophones · The Harpy's Bazaar · Healer Shop · Herbert's Sherbets · J. Pippin's Potions · Janus Galloglass · Jimmy Kiddell's Wonderful Wands · The Junk Shop · Krakens · Madam Malkin's Robes for All Occasions · Madam Primpernelle's Beautifying Potions · The Magic Lantern · Magical Menagerie · Mandrake Mufflers · Marcus Minucius Myomancer · Mourning & Starr Armourers · Mr Milvus Grizedale, Kitemaker · Mr Mulpepper's Apothecary · Mr Trismus, Mouth Magician · Mulligrubs Materia Medica · Nell's Bells · Nollikins for Scrolls & Skins · Noltie's Botanical Novelties · Obscurus Books · Oldknowe Books · Ollivanders · Owl Post Office · Pettichaps · Potage's Cauldron Shop · Praedico Predico · Quality Quidditch Supplies · Rosa Lee Teabag · S. Starling · Scribbulus Writing Implements · Second-Hand Bookshop · Second-Hand Robes · Shrew & Scold's Bridal Wear · Slug & Jiggers Apothecary · Spindlewarps Wool Shop · Sugarplum's Sweets Shop · Surgical and Dental Operator · Tangle & Noils Wigmakers & Perruquiers · Tatoo Artist · The Three Sheets · Trading Card Shop · Tut's Nuts · Twilfitt and Tattings · Twinkle's Telescopes · Unidentified shop · Vietch's Leeches · Wand Showroom · Weasleys' Wizard Wheezes · What Larks! Songbird Specialists · Whizz Hard Books · Wiseacre's Wizarding Equipment · Wynch & Tugg Movers · ZA Coffee

Other services

Brews and Stews · Daily Prophet's main office · Diagon Alley stalls · GalleLoans · Gold Pole · Gringotts Wizarding Bank · The Ministry Press · Ollivanders Wand Repair and Re-Tooling · Peter Boat · TerrorTours

Locations

1 Diagon Alley · 129b Diagon Alley · 18a Diagon Alley · 275 Diagon Alley · 343 Diagon Alley South · 521 Diagon Alley · 59 Diagon Alley · 92 Diagon Alley · 93 Diagon Alley · 94 Diagon Alley · Penny Haywood's flat

Known residents and shop employees

Archibald Bennett · Broom Shop shopkeeper · Badeea Ali · Badeea Ali's uncle · Clutterbuck Crispe · Cranville Quincey · Daily Prophet personnel · Edwin Avarus · Florean Fortescue's Ice Cream Parlour attendant · Fred Weasley · Garrick Ollivander · George Weasley · Healer · Jimmy Kiddell · J. Pippin · Penny Haywood · Penny Haywood's flatmate · Madam Primpernelle · Manager of Gambol and Japes Wizarding Joke Shop · Mulpepper · Podric Batworthy · Ronald Weasley · Shimmy Hardoteer · Sugarplum · Unidentified florist in Diagon Alley · Verity · Villanelle

The Wizarding World of Harry Potter
WWoHP-Logo
Attractions:

Dragon ChallengeFlight of the HippogriffHarry Potter and the Escape From GringottsHarry Potter and the Forbidden JourneyHagrid's Magical Creatures Motorbike AdventureHogsmeade StationOllivander's Wand Shop

Shops:

Borgin and BurkesDervish and BangesFilch's Emporium of Confiscated GoodsHoneydukesMadam Malkin's Robes for All OccasionsMagical MenagerieOllivander'sOwl PostQuality Quidditch SuppliesWands by GregorovitchWeasleys' Wizard WheezesWiseacre's Wizarding EquipmentZonko's Joke Shop

Restaurants:

Florean Fortescue's Ice Cream ParlourLeaky CauldronThe Fountain of Fair FortuneThree Broomsticks Inn